Impulse
Impulse leads with a shoppable hero image that puts products in front of visitors from the first second, aimed at fashion and apparel brands.


No theme fee.
Impulse is a premium theme ($500 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits fashion brands running frequent promotions and campaigns.
Fashion & apparel
Worth knowing
There is no quantity pricing for wholesale, so it is built with retail-only stores in mind.
Strengths
- Shoppable hero image drives immediate product discovery
- Multiple product page layouts adapt to different collections
- Age verifier support extends it to restricted product categories
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Impulse, Dune, Terrain, Apothecary
Questions
Is the Impulse theme free?
No — it's $500 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Impulse to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Impulse store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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Motion
$420Fits fashion brands that invest in video content and see heavy mobile traffic.

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Hyper
$400Fits brands combining retail with wholesale or B2B selling across a wide catalog.

Empire
$360Fits jewelry, cosmetics or fashion stores with a wide catalog.
Start with Impulse?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Archetype Themes. Theme name and images belong to their owners.