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Shopify theme · Prettifyweb

Murmel

A playful theme aimed at kids and baby brands, letting shoppers buy products directly from blog posts, with a speed-focused build.

$320 on Theme Store★ 100% positive · 2 reviewsWith Birdy no theme fee
I want a store like MurmelView live demo
Murmel theme demo store

No theme fee.

Murmel is a premium theme ($320 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.

With a Birdy build$0 theme

Who is it for?

Fits kids and baby product brands that want a fun, playful storefront.

Kids & toys

Worth knowing

Its playful, colorful character may not suit brands going for a minimal or luxury look.

Strengths

  • Shoppable blog posts for content-driven selling
  • A speed-focused build prioritizing performance
  • A playful design language suited to kids and baby niches

Features

Built-in features listed on the Theme Store. Anything missing, we build.

Cart notesPre-orderQuick buyBlogsCross-sellingEU translations (EN, FR, IT, DE, ES)FAQ pageProduct badgesPromo bannersQuick viewRecommended productsRight-to-leftStock counterColor swatchesHigh-resolution imagesImage galleriesImage zoomProduct videosSlideshowBack-to-top buttonBreadcrumbsMega menuProduct filtering and sortingRecently viewedSticky header

Presets: Murmel

Questions

Is the Murmel theme free?

No — it's $320 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.

Can you customize Murmel to match my brand?

Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.

How long does a Murmel store build take?

A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.

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Start with Murmel?

You pick the style, we design it, the store is yours. Written quote within 24 hours.

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Birdy Digital is not affiliated with Shopify or Prettifyweb. Theme name and images belong to their owners.