Pitch
Pitch is a free theme from Shopify's Horizon family, using bold typography and clear color swatches to create a sensory-driven shopping experience.


No theme fee.
Pitch is free on Shopify. We tailor it to your brand and launch it with your products, payments and shipping in 5–7 business days.
Who is it for?
Fits new or budget-conscious cosmetics and lifestyle brands that would rather spend on product and marketing than on a theme.
Health & beauty
Worth knowing
As one of Shopify's own free themes its feature list is limited; it is a solid starting point that can be extended with apps as the store grows.
Strengths
- Nested theme blocks allow flexible page building
- Color swatches are displayed prominently on product showcases
- Being free means no added license cost
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Pitch
Questions
Is the Pitch theme free?
Yes, Pitch is one of Shopify's free themes. Prices on the Theme Store may change.
Can you customize Pitch to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Pitch store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

Sleek
$350Cosmetics and beauty brands selling to both retail and wholesale customers.

Eurus
$350Fits beauty and personal care brands selling to both consumers and wholesale buyers.

Empire
$360Fits jewelry, cosmetics or fashion stores with a wide catalog.

Blockshop
$420Suits mid-to-large beauty or luxury fashion catalogs going for a prestige feel.

Flow
$320Fits skincare, wellness, or food brands built around an immersive storefront.

Expanse
$420Fits fashion or beauty stores managing a large catalog of thousands of products.
Start with Pitch?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Shopify. Theme name and images belong to their owners.