Purely
Purely targets focused niches like wine, coffee, watches, and jewelry, built around cross-sell and quick-buy tools aimed at conversion.


No theme fee.
Purely is a premium theme ($150 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits focused brands with a mid-sized catalog, such as wine, coffee, or jewelry sellers.
Food & drink · Jewelry & accessories
Worth knowing
Large-catalog tools like advanced filtering are limited, so stores with a wide product range may find it lacking.
Strengths
- Cross-selling blocks surface complementary products
- Gift wrapping suits special-occasion shopping
- Quick buy shortens the path to checkout
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Purely, Bean, Sight, Atomic
Questions
Is the Purely theme free?
No — it's $150 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Purely to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Purely store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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Start with Purely?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or BoostifyThemes. Theme name and images belong to their owners.