Startup
Startup uses a sleek, minimalist design built for single products or small catalogs. A customizable testimonials section is included to help build trust in the brand.
No theme fee.
Startup is a premium theme ($100 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Small direct-to-consumer brands selling a limited number of products.
Home & furniture · Electronics & tech
Worth knowing
It is not built for wide, multi-category catalogs, so it can feel limiting for larger inventories.
Strengths
- A customizable testimonials section highlights customer trust
- The minimalist design gives small catalogs and single products room to shine
- Mega menu and product filtering leave room to grow later
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Travel, Startup, Duvet, Comfort
Questions
Is the Startup theme free?
No — it's $100 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Startup to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Startup store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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Start with Startup?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Pixel Union. Theme name and images belong to their owners.