Baseline
Baseline draws on brutalist design, built from blocks, grids and graphic lines for a distinctly different look. Text-centric layouts let brand storytelling take the lead over imagery.
No theme fee.
Baseline is a premium theme ($420 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits art, design-object or fashion brands after a bold, design-forward storefront.
Art & crafts · Fashion & apparel
Worth knowing
The brutalist aesthetic will not suit every brand; those wanting a soft, classic look may find it too stark.
Strengths
- Block-and-grid layout gives the store a distinctive, graphic look
- Text-centric sections put brand storytelling ahead of imagery
- Lookbooks and size chart also support fashion collections
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Baseline, Austere, Brutalist, Courier, Press
Questions
Is the Baseline theme free?
No — it's $420 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Baseline to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Baseline store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes
Impulse
$500Fits fashion brands running frequent promotions and campaigns.
Prestige
$400Fits high-end jewelry, fashion, or multi-channel brands selling to both consumers and businesses.
District
$220Fits fashion stores wanting a minimalist look across a larger catalog.
Motion
$420Fits fashion brands that invest in video content and see heavy mobile traffic.
Venue
$380Suits stores planning long-term growth that want a theme with ongoing updates.
Hyper
$400Fits brands combining retail with wholesale or B2B selling across a wide catalog.
Start with Baseline?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Switch. Theme name and images belong to their owners.