Frame
Frame is a lightweight theme focused on fast setup and easy product discovery, with an elegant visual style. Lookbooks, size charts, infinite scroll, and a mega menu support stores that value storytelling alongside speed.


No theme fee.
Frame is a premium theme ($160 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits fashion, art, or home goods stores that want a quick launch and value storytelling.
Fashion & apparel · Art & crafts · Home & furniture
Worth knowing
Its lightweight, minimal build may fall short for stores wanting a lot of built-in promo tools.
Strengths
- Lightweight code for fast page loading
- Lookbooks and size charts suited to apparel selling
- Infinite scroll and mega menu for clear product navigation
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Madison, Frame
Questions
Is the Frame theme free?
No — it's $160 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Frame to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Frame store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

Impulse
$500Fits fashion brands running frequent promotions and campaigns.

Prestige
$400Fits high-end jewelry, fashion, or multi-channel brands selling to both consumers and businesses.

District
$220Fits fashion stores wanting a minimalist look across a larger catalog.

Motion
$420Fits fashion brands that invest in video content and see heavy mobile traffic.

Venue
$380Suits stores planning long-term growth that want a theme with ongoing updates.

Hyper
$400Fits brands combining retail with wholesale or B2B selling across a wide catalog.
Start with Frame?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Archer Commerce. Theme name and images belong to their owners.