Shopify theme · We are Underground

Icon

Name: Icon Shopify theme
Price: 250 USD
Author: We are Underground

Icon ships with five presets and 20-plus sections for trend-driven fashion brands, and gets regular updates from its developer.

$250 on Theme Store★ 94% positive · 371 reviewsWith Birdy no theme fee

I want a store like Icon View live demo

No theme fee.

Icon is a premium theme ($250 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.

With a Birdy build$0 theme

Who is it for?

Suits trend-focused fashion and apparel brands with a wide collection.

Fashion & apparel

Worth knowing

Its section and feature count may be more than a small, single-product store needs.

Strengths

Five presets give a fast start for different brand identities
Back-in-stock alerts and combined listings keep inventory clear
Mega menu and swatch filters ease navigation across large collections

Features

Built-in features listed on the Theme Store. Anything missing, we build.

Cart notesIn-store pickupsQuick buySign in with ShopSlide-out cartAccount menuBack-in-stock alertBlogsCountdown timerCross-sellingCustomizable contact formEU translations (EN, FR, IT, DE, ES)FAQ pageIn-menu promosPress coverageProduct badgesPromo bannersPromo popupsPromo tilesQuick viewRecently viewedRecommended productsStock counterTrust badgesUsage informationSlideshowSize chartShipping/delivery informationProduct videosProduct tabsProduct optionsLookbooksIngredients or nutritional informationImage zoomImage rolloverImage hotspotImage galleriesHigh-resolution imagesColor swatchesAnimationCombined listingShopify PlusBack-to-top buttonBreadcrumbsCollection page navigationEnhanced searchInfinite scrollMega menuProduct filtering and sortingSticky headerSwatch filters

Presets: Dolce, Yves, Icon, Louis, Vivienne

Questions

Is the Icon theme free?

No — it's $250 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.

Can you customize Icon to match my brand?

Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.

How long does a Icon store build take?

A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.