Redefine
Redefine puts eye-catching imagery front and center, paired with a simple but effective editing experience; ingredient fields and lookbooks support detailed product storytelling.


No theme fee.
Redefine is a premium theme ($320 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits perfume, cosmetics, or fashion accessory brands where visual appeal drives the sale.
Health & beauty · Fashion & apparel
Worth knowing
There is no quantity pricing or quick order list, so wholesale plans would need an additional app.
Strengths
- Lookbook section presents products as styled sets
- Ingredient field explains perfume or cosmetics detail
- Image hotspot lets you tag products directly on photos
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Scentella, Binderia, Redefine
Questions
Is the Redefine theme free?
No — it's $320 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Redefine to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Redefine store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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Start with Redefine?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Xotiny. Theme name and images belong to their owners.