Shopify theme · Fuel Themes

Reformation

Name: Reformation Shopify theme
Price: 430 USD
Author: Fuel Themes

Reformation is built around multiple hover images on product cards and a sticky add-to-cart button, with video support in its slideshow section.

$430 on Theme Store★ 93% positive · 257 reviewsWith Birdy no theme fee

I want a store like Reformation View live demo

No theme fee.

Reformation is a premium theme ($430 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.

With a Birdy build$0 theme

Who is it for?

Fits fashion brands with a larger collection that care about rich visual merchandising.

Fashion & apparel · Wholesale & B2B

Worth knowing

With more than 30 sections on offer, stores wanting a simpler feel should turn off blocks they will not use.

Strengths

Multiple hover images on product cards add detail
Video-enabled slideshow strengthens storytelling
Quantity pricing enables wholesale selling

Features

Built-in features listed on the Theme Store. Anything missing, we build.

Cart notesIn-store pickupsPre-orderQuick buySign in with ShopSlide-out cartSticky cartAccount menuTrust badgesStock counterRight-to-leftRecommended productsRecently viewedQuick viewPromo tilesPromo popupsPromo bannersProduct badgesPress coverageIn-menu promosFAQ pageEU translations (EN, FR, IT, DE, ES)Customizable contact formCross-sellingCountdown timerBlogsAge verifierQuantity pricingShopify PlusAnimationBefore/after image sliderColor swatchesHigh-resolution imagesImage galleriesImage hotspotImage rolloverImage zoomIngredients or nutritional informationLookbooksProduct optionsProduct tabsProduct videosShipping/delivery informationSize chartSlideshowUsage informationBack-to-top buttonBreadcrumbsCollection page navigationEnhanced searchInfinite scrollMega menuProduct filtering and sortingSticky headerSwatch filters

Presets: Sunshine, Reinvent, Glamour, Reformation, Instance

Questions

Is the Reformation theme free?

No — it's $430 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.

Can you customize Reformation to match my brand?

Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.

How long does a Reformation store build take?

A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.