Soft
Soft is designed for toy stores, with playful visuals and age-based product discovery. A smart cart drawer and free-shipping progress bar are built in to grow order value.


No theme fee.
Soft is a premium theme ($270 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Toy stores organizing products by age for both parents and kids.
Kids & toys
Worth knowing
The age-based browsing setup is specific to toys, so stores in other categories will likely leave it turned off.
Strengths
- Age-based browsing and smart filters help shoppers find the right toy
- Smart cart drawer and free-shipping progress bar increase order value
- Before/after imagery and ingredient sections add extra product detail
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Soft, Graceful, Merit, Twinkle, Pearl
Questions
Is the Soft theme free?
No — it's $270 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Soft to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Soft store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

Sunrise
$240Toy stores with a smaller catalog that want a fun, approachable look.

Kidu
$320Fits toy and kids' product stores with a wide catalog.

Toyo
$150Suits stores selling toys, baby items and children's clothing that want a quick, playful shopping flow.

Divide
$350Fits playful brands such as kids' products or creative labels wanting a fun identity.

Amber
$220Works well for brands running multiple lines, such as kids and general apparel, with a mid-to-large catalog.

Murmel
$320Fits kids and baby product brands that want a fun, playful storefront.
Start with Soft?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Theme Studio. Theme name and images belong to their owners.